The Fuelled Over 40 Blueprint
Personalised sports nutrition coaching for hybrid athletes in their 40s and 50s. Match your fuelling to your training, support your recovery, and arrive on the start line with confidence.
Fuelled Over 40 Blueprint
Stop blaming your age.
Fuel your performance.
Personalised sports nutrition coaching for hybrid athletes in their 40s and 50s. Match your fuelling to your training, support your recovery, and arrive on the start line with confidence.
Built for HYROX · Spartan · DEKA
01 / The hybrid athlete
One athlete.
Three demands.
01
Strength
Fuel the work. Support adaptation.
02
Endurance
Meet the energy demands of your sessions.
03
Recovery
Replenish, repair, and prepare to go again.
Your nutrition needs to support all three.
The fuelling gap
Your effort deserves
better fuel.
You put in the hours. You push through demanding sessions. Yet energy crashes, inconsistent workouts, and slow recovery keep getting in the way.
It is easy to assume you need more discipline, a stricter diet, or simply to train harder. But generic nutrition advice can miss the combined demands of strength and endurance training.
Underfuelling can be part of that mismatch. The answer is not always less food or more effort — it may be a more individual approach to what, when, and how much you eat.
You do not need another restrictive plan. You need a strategy that fits the work you do.
02 / A cycle worth breaking
Train hard
High training demands and a busy life.
Fuel falls short
Generic advice does not match your needs.
Feel the mismatch
Fatigue, inconsistent sessions, slower recovery.
Break the loop with personalised fuelling.
Meet your blueprint
A fuelling system.
Not another meal plan.
The Fuelled Over 40 Blueprint is a bespoke, 12-week, 1-to-1 nutrition coaching programme. It is built around your goals, your training schedule, your preferences, and your real-life commitments.
Develop a practical, evidence-led approach to energy, recovery, and race preparation — with support to adapt it as your needs change.
03 / Your training-day fuel framework
01 / Prepare
Before
Know what, when, and how much to eat so you can start your session supported.
02 / Support
During
Match fuelling and hydration to the demands of the session.
03 / Replenish
After
Support recovery and prepare for the next training day.
The detail is personalised to your training load, your event, and your life — not a one-size-fits-all prescription.
What is included
Everything you need.
Built around you.
Eight connected elements. One personalised coaching experience.
01
Underfuelled Athlete Assessment
A comprehensive look at your nutrition habits, training load, lifestyle, and challenges. The foundation for your personalised plan.
02
Personalised Performance Fuel Blueprint
An evidence-led nutrition plan built around your needs, training schedule, and food preferences.
03
Training Day Fuel Framework
Clear guidance on what, when, and how much to eat around training to support energy, performance, and recovery.
04
40+ Recovery System
Practical strategies for recovery and sleep, helping you support the work you put in.
05
Race Week & Competition Fuel Protocol
A plan for carbohydrate loading, hydration, and race-day fuelling, so preparation is not left to guesswork.
06
Evidence-Based Performance Stack
Personalised supplement guidance focused on your performance and recovery goals — without the marketing hype.
07
Regular Momentum Sessions
Consistent check-ins to review progress, work through challenges, and keep moving towards your goals.
08
Continuous Optimisation System
Ongoing adjustments based on your feedback, performance, and changing needs. Your plan evolves with you.
04 / A plan that evolves
Coaching that moves with you.
You are not handed a plan and left to figure it out. We review, adapt, and keep it relevant throughout the 12 weeks.
01
Assess
Understand your habits, training demands, and goals.
02
Build
Create your individual Performance Fuel Blueprint.
03
Review
Use regular check-ins to understand what is working.
04
Refine
Adjust your plan as your feedback and needs evolve.
The practical extras
Three resources.
Yours to put into practice.
Included with your coaching — combined stated value £161.
Included · Value £67
Energy Availability Calculator
Understand your energy needs for training and daily life.
Included · Value £47
Performance Progress Tracker
Monitor key measures of energy, recovery, and performance over time.
Included · Value £47
Performance Travel Playbook
Keep your fuelling strategy practical when training or competing away from home.
What we work towards
More confidence.
Less guesswork.
Sustained training energy
Build a fuelling approach that better supports demanding sessions.
Better-supported recovery
Make nutrition and sleep part of your recovery strategy.
Confidence on race day
Understand your fuelling plan and arrive better prepared.
Individual outcomes and timelines vary. These are the goals of the programme, not a promise of personal bests or a guaranteed result.
Your coach
Geoff Hindmarsh
I understand the unique demands placed on hybrid athletes in their 40s and 50s — and how frustrating it feels when your commitment to training does not translate into the results you expect.
My approach combines evidence-based nutrition science with an understanding of real-life challenges. Think practical strategies, clear guidance, and support that fits your busy life.
My passion is helping you not just endure, but truly thrive.
Your investment
Fuelled Over 40
Blueprint
£697
12 weeks of bespoke, 1-to-1 nutrition coaching.
All eight programme elements. All three bonus resources.
Start with a free discovery call to explore whether the programme is right for you.
The right-fit guarantee
Explore the programme
with peace of mind.
I offer a full refund after your initial 90-minute consultation and our first strategy session if we both feel the programme is not the right fit for your goals or our approach.
That means the decision is based on fit — not pressure.
Your questions, answered
£697 feels like a lot. Is it worth the investment?
This is a focused investment in personalised support, rather than another generic plan. You receive 12 weeks of 1-to-1 coaching, a fuelling strategy built around your life, and resources to help you understand and manage your nutrition. Use the free discovery call to decide whether that support matches your goals.
I am busy with training and work. How much time will it take?
The programme is designed for busy athletes. The initial assessment is thorough, while ongoing support and adjustments are designed to fit your schedule. The focus is on practical, sustainable habits within your existing life, not a time-consuming overhaul.
I have tried other nutrition plans. How is this different?
The approach is 1-to-1 and personalised to your training, age, preferences, and lifestyle. Rather than forcing you into a generic meal plan, we build a flexible fuelling system and adjust it using your feedback and progress.
Do I need to compete at an elite level?
No. The programme is designed for committed hybrid athletes, typically aged 40–55, training for events such as HYROX, Spartan, or DEKA. You do not need to be an elite competitor to benefit from a more individual approach to fuelling and recovery.
How quickly will I see results?
The programme runs over 12 weeks so there is time to implement, review, and refine your strategy. The pace of change depends on your starting point, training, lifestyle, and how the approach works for you. Individual results and timelines vary.
I already eat healthily. Why would I need a coach?
Healthy eating is a useful foundation, but performance nutrition also looks at whether your total energy intake, carbohydrate intake, hydration, and meal timing match your training demands. Coaching helps make that connection practical for your sessions and recovery.
Stop guessing.
Start fuelling your performance.
Your 40s and 50s can be strong years. Discover how a personalised fuelling strategy could support the training and racing you love.
Free discovery call.
Find out whether the Blueprint is right for you.